A few years ago, Anna came to me & asked for help designing a logo for the band. I took on the project, feeling both happy & excited to help her.
The thing is, Souljam is a very talented jam band, and designing their logo meant designing a little outside of my comfort zone.
For those of you who don't know exactly what that means, think (or lookup) Grateful Dead, Phish, Widespread Panic, Allman Brothers and have a listen. The band members in this genre are typically free-spirited hippies, lovers of music, & super talented. They produce songs that are long & wandering to take advantage of every available second to show off their mad skills & just feel free while they play.
While I do love the Billy Breathes Phish album and I've been to see Widespread Panic live once with my husband, generally that style of music is not my jam. I can appreciate the talent it takes to play it, but I don't personally love that style of music. I find myself listening to a Widespread Panic song that's 10+ minutes long, wondering when the hell it will end, because I can't tell what the structure of the song is (verse, chorus, verse, chorus, etc.).
So this project became a prime example of stepping into my client's shoes to get the design right. I knew enough about the style of music & what appeals to their listeners, to step in & give them a design that matched their musical souls.