How to help your client 'Unearth Their Brand'

How to help your client 'Unearth Their Brand'

My last post was a reader survey, because I wanted to know what kinds of specific things you wanted to hear from me, so I can serve you better!

Several of you mentioned that you needed help with your client's branding & processes, so today I'm tackling one of those things!

I've got an example, sample questions to ask, and of course,...

+ Don't forget to grab the free client workbook:
'Unearthing Your Brand'

Graphic Design: 8 Reasons Why I Love What I Do!

Graphic Design: 8 Reasons Why I Love What I Do!

When a client has come in to peer over my shoulder and watch me make a quit change to their art, they pause, seeming fascinated with whatever I’m doing, or waiting to see how I make the changes they asked for. Then they’ll say something like: “I could never do that,” or “Sitting at a computer all day would drive me crazy,” or “That is so cool!”

Hearing other people’s perspective is fascinating to me, whether a seemingly negative statement, or a compliment on my skill set. I absolutely love what I do, and it’s frankly funny to hear a client who may be a farmer or a owner of an accounting firm, or whoever they may be, come in and say they couldn’t do my job, because I absolutely can’t imagine doing anything else (including, probably, whatever they do for a living too)! 

I love what I do! Plain & simple; and I’m going to share how I came to decide on this career field, and 8 reasons why I love it.

4 Quick Tips in Photoshop & Illustrator

4 Quick Tips in Photoshop & Illustrator

I've been using Adobe products for years now (all versions since Ai 10, up to the current Creative Cloud). I learned a lot in my college education, and even more through experience working in the field for last 10 years, but these programs are so large and expansive that I still find I'm learning new things about the Adobe software! 

When you've been using something for a long time and you learn something new and useful about it, it's exciting; and that's why I'm sharing these tips with you today!

My Favorite Apps for Designers + Freelancers

My Favorite Apps for Designers + Freelancers

We're all SO busy these days! If you're keeping up with the trends then you haveto cook the perfect healthy meal with that new "superfood" ingredient, or complete this particular workout, or go take this particular class, or whatever the latest trend may be.

You may have kids and a full time job on top of it. Maybe you work at home full time, or have a 9 to 5, and then work nights & weekends on your side-hustle (whatever that may be).

No matter the details, there's still every day tasks to do (like cooking, cleaning, yard work, etc.) on top of maintaining a home life and keeping up with tasks at work. There's also the added task of not totally ignoring your SO or your friends and family while you work your little butt off!

So, who doesn't want a few apps that can make life a little easier?

My Top 3 Tips for a Smoother Design Process

My Top 3 Tips for a Smoother Design Process

These are my Top 3 Tips for a Smoother start to the Design Process (they also happen to be pet peeves, just because they tend to be such time-sucks).

I've included a FREE CHECKLIST at the end too! It lists the types of files designers work with and what file formats to send us for certain types of documents when we ask you for them during a project.

These 3 points are essentially just tips to help the design process start moving along more smoothly. It will honestly SAVE each of you (designer + client) loads of TIME, if you both can avoid doing these three things when you start each project! Okay, here we go!

What's Wrong With Using Templates?

What's Wrong With Using Templates?

I get why people do it: they're usually free, or very cheap and people who use them typically don't have a designer on staff to set up new business cards, etc.. A lot of templates even look pretty good at first glance (depending on where you get the template from, of course)!

So, if they're free/cheap, easy to use, and built into whatever company you're ordering the product from, then why shouldn't you be using them?

Breaking Down The Color Systems

Breaking Down The Color Systems

A brief description of the CMYK, RGB & Pantone color systems. I'm describing the basics (with examples for you visual learners!) of how each works and when they're typically used so that next time someone mentions it, you'll know exactly what they're talking about!

+ a free color guide download!

7 Tips For New Designers

7 Tips For New Designers

Are you a new designer entering the workforce or starting your own freelance business?

Are you a new designer, but you've already landed your first design job (congrats!)?

If so, here are 7 tips I've learned through my own experiences over the years while in college, working in the professional world as a student, freelancer and after landing my design own job in a company art department.

Make sure you grab your FREE Ai Key Command Cheatsheet too! ;)

9 Tips For Giving Designers Better Feedback

9 Tips For Giving Designers Better Feedback

I think when people hear the word "designer" they sometimes think of one (or several) of these descriptors: nerd, techie, IT person, hard to communicate with, quiet, introvert, not personable, weird, unorthodox, etc.

While some of those things may be true, the main purpose of today's blog is to provide tips on how to communicate effectively with your designer, despite the personality differences that may exist.