Posts tagged 2016
4 Tips For A More Professional Design

I'll start by saying I swear I'm not a "design snob!" Haha! 

That being said though, there are a few important things I tend to notice most frequently in other people's designs that will either give me better faith in their knowledge of design, ...or not.

A lack of attention to these 4 details in any given design will help me decide what caliber of designer I'm looking at. Are they self-taught with good instincts? Are they a trained or college educated designer? Are they a trained designer or a self-taught with bad design instincts? These can be important factors in deciding:

  • from a client's perspective: who to hire

  • from a designer's perspective: who to get advice from

Here's that list! It's super short! These are the top 4 things to check as you design or before you wrap up your design, because it will leave a better impression on other designer's and your client, and help create better consistency.

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What's Wrong With Using Templates?

First things first, I realize that it seems hypocritical for me to say this when I design sites in Squarespace, which is a template-based system. I’m not referring to websites here, at all.

Templates for websites are entirely different because a website template means the coded structure is already done for you, but (typically) you still edit it. A LOT. You change the fonts or color scheme, put in your own content & images, etc. and truly make it your own, hopefully to the point it no longer obviously resembles the initial template style. You can choose where to put your content & end up making something that may or may not resemble the original you started with and THAT’s why it’s different.

Also, web developers are not always designers & designers are not always web developers; having the two separate sets of skills are vital in creating a good site, but it's not necessary to have both skill sets in the same person. A developer sets up the template, then a designer can come in & use that structure to design a site for someone using what the developer created. It's a great system!

So what's really wrong with using a logo or business card template, for example? I totally get why people do it. They're usually free, or very cheap and people who use them typically don't have a designer on staff or they assume they can’t afford one to set up these things. A lot of these templates even look really good, depending on where you get the template from, of course.

So, if they're free, cheap, easy to use, and are built into whatever company you're ordering the product from (like VistaPrint), then why shouldn't you be using them?

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How to Pair Different Fonts

Using one font throughout a document can be visually monotonous, right?

But how do you know which ones go together and which ones don't?

Do you see gorgeous font combinations other people have done, but when you make an attempt yourself, it never looks right?

Today I'm going to give you a few tips on how to pair different fonts and what not to do! Whether it's in your Powerpoint, your resume or images for social media, you can choose like a pro too.

The 'how' is simple if you understand the the basic rules of thumb used.

+ download the FREE Guide to help you Choose & Pair Fonts Like A Pro!

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