Colorado Society of Association Executives Brochure
I began the process with the CSAE logo and website. What colors are used, and which font was chosen for the logo? What shape does the logo have? From there I had the basics to begin a design for their brochure that would maintain their current branding style. In this case, CSAE was not looking to re-brand, they just needed to re-design a tired brochure.
For the cover, I created a customized pattern of rectangles, that mimic the shape of the CSAE logo, and used varied the sizes to create interest. In the pattern, I used the light blue and teal colors found in their logo and on their website. I kept the pattern light and airy in areas where I did not want it to take away from the CSAE logo and text on top of it.
Because the brochure needed to have a lot of content, I needed to organize the text inside and I chose to do this in several ways.
I maintained the use of one main typeface family throughout the design, to keep things simple, clean and consistently branded.
I used their brightest color (red) sparingly for section titles and lead text, since it's a strong color.
I used red color blocks, to help bring attention to important information.
I organized blocks of text with titles, bullets, and different color section headers.
The brochure was designed to be printed on the front and back of one regular Letter size sheet, and folded into a trifold brochure.
Take a look at the images below to see the final designs.
(click on any photo to enlarge it)
OUTSIDE, FULL LAYOUT
INSIDE, FULL LAYOUT
Since print layouts can be hard to understand and visualize the order of pages, I created some realistically styled mockups for the client. This is how the reader would interact with the physical brochure design.
1 | COVER PAGE, when folded
3 | OUTSIDE, full layout when unfolded
2 | INSIDE, right panel folded in
4 | INSIDE, full layout when unfolded
CSAE Application, CSAE Brochure + PEAK Schedule
To help visualize the complete set of CSAE materials, I created this mockup to show how the set of documents would look when printed and mailed together.