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Colorado Society of Association Executives Brochure

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I began the process with the CSAE logo and website. What colors are used, and which font was chosen for the logo? What shape does the logo have? From there I had the basics to begin a design for their brochure that would maintain their current branding style. In this case, CSAE was not looking to re-brand, they just needed to re-design a tired brochure.

For the cover, I created a customized pattern of rectangles, that mimic the shape of the CSAE logo, and used varied the sizes to create interest. In the pattern, I used the light blue and teal colors found in their logo and on their website. I kept the pattern light and airy in areas where I did not want it to take away from the CSAE logo and text on top of it.

Because the brochure needed to have a lot of content, I needed to organize the text inside and I chose to do this in several ways.

  • I maintained the use of one main typeface family throughout the design, to keep things simple, clean and consistently branded.
  • I used their brightest color (red) sparingly for section titles and lead text, since it's a strong color.
  • I used red color blocks, to help bring attention to important information.
  • I organized blocks of text with titles, bullets, and different color section headers.

The brochure was designed to be printed on the front and back of one regular Letter size sheet, and folded into a trifold brochure.

Take a look at the images below to see the final designs.

 

(click on any photo to enlarge it)

 

OUTSIDE, FULL LAYOUT

INSIDE, FULL LAYOUT

 

REALISTIC MOCKUPS

Since print layouts can be hard to understand and visualize the order of pages, I created some realistically styled mockups for the client. This is how the reader would interact with the physical brochure design.

1 | COVER PAGE, when folded

 

3 | OUTSIDE, full layout when unfolded

2 | INSIDE, right panel folded in

 

4 | INSIDE, full layout when unfolded

 

CSAE Application, CSAE Brochure + PEAK Schedule

To help visualize the complete set of CSAE materials, I created this mockup to show how the set of documents would look when printed and mailed together.


Want to visit the next part of this Case Study? Click one of the links below to skip ahead to a specific project page, or keep scrolling to see the next part of this case study!

CSAE BROCHURE  |  CSAE APPLICATION  |  PEAK SCHEDULE  |  QAS BROCHURE  |  CAE BROCHURE  |  CMP BROCHURE

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Colorado Society of Association Executives Membership Application

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I used the same set of processes to design the Membership Application for CSAE. You'll find the same font family and CSAE's logo color used throughout the design.

Again, because the application needed to have a lot of content, I organized the layout using bolded and differently colored headers, labels, bullets, and more. You can see I used color blocks here as well, but handled them a little differently.

Laser ink specifically, can give a matte paper a glossy feel and look, and sometimes that can make the page harder to write on since the paper is already saturated with heat sealed ink. Because the potential members would need to mark in those areas, I chose not to fill them with color. I chose instead to outline specific areas with a block; they're still easy to spot, but also easy to mark in as needed.

The application was designed to be printed on the front and back of one regular Letter size sheet.

Take a look at the images below to see the final designs.

 

(click on any photo to enlarge it)

 

COLOR, side 1

COLOR, side 2

 

REALISTIC MOCKUPS

Since print layouts can be hard to visualize, I created some realistically styled mockups for the client. This is how the reader would interact with the physical application design.

COLOR

BLACK + WHITE (GREYSCALE)

 

CSAE Application, CSAE Brochure + PEAK Schedule

To help visualize the complete set of CSAE materials, I created this mockup to show how the set of documents would look when printed and mailed together.


 

Want to visit the next part of this Case Study? Click one of the links below to skip ahead to a specific project page, or keep scrolling to see the next part of this case study!

CSAE BROCHURE  |  CSAE APPLICATION  |  PEAK SCHEDULE  |  QAS BROCHURE  |  CAE BROCHURE  |  CMP BROCHURE

 

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Professional Education And Knowledge Luncheon Schedule

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I used the same set of processes to design the Luncheon Schedule for CSAE. You'll find the same font family and CSAE's logo color used throughout the design.

Again, because the schedule needed to have a fair amount of content placed in a small area, I organized the layout using bolded and differently colored headers, lines, color blocks, and columns of text.

I designed the schedule to be printed on half (lengthwise, front and back) of a regular Letter size sheet. Though, to save on printing prices, in the print layout I placed 2 schedules side by side on the front and back. That way 2 schedules can be printed per page, then cut down the middle during print production. That doubles the use per page, cuts down on how many pages need to be printed, and halves the weight per page mailed (since we aren't using the whole sheet), both saving money when printing & mailing in bulk.

People have a tendency to accidentally lose papers in the shuffle, so I thought having a smaller, narrow sheet would help people keep up with it better. The schedule not only serves as a one-time reminder, but if the member can keep up with the paper, the narrow layout would take up less space on a bulletin board, refrigerator in the break room or at home, or even taped to a wall in a member's office.

Take a look at the images below to see the final designs.

 

(click on any photo to enlarge it)

 

FRONT DESIGN

BACK DESIGN

 

REALISTIC MOCKUPS

Since print layouts can be hard to visualize, I created some realistically styled mockups for the client. This is how the reader would interact with the physical schedule design.

COLOR, BOTH SIDES

 

BLACK + WHITE, BOTH SIDES

 

CSAE Application, CSAE Brochure + PEAK Schedule

To help visualize the complete set of CSAE materials, I created this mockup to show how the set of documents would look when printed and mailed together.


 

Want to visit the next part of this Case Study? Click one of the links below to skip ahead to a specific project page, or keep scrolling to see the next part of this case study!

CSAE BROCHURE  |  CSAE APPLICATION  |  PEAK SCHEDULE  |  QAS BROCHURE  |  CAE BROCHURE  |  CMP BROCHURE

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Qualified Association Specialist Brochure

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I began the process with the QAS logo and website. What colors are used, and which font was chosen for the logo? What shapes does the logo have? From there I had the basics to begin a design for their brochure that would maintain their current branding style. In this case, they were not looking to re-brand QAS, they just needed to re-design a tired brochure.

For the cover, I created a pattern of repeated icons from the QAS logo, and made that pattern transparent where I did not want to take away from the information and logos on top of it.

Because the brochure needed to have a lot of content, I needed to organize the text inside and I chose to do this in several ways.

  • I maintained the use of two main typeface families throughout the design, to keep things simple, clean and consistently branded.
    • I made a unique decision here, to use a header typeface that did not match the one used in the QAS logo, but fit the energetic and bright feeling the QAS logo colors had. 
    • One other unique decision was not to use a serif typeface (like the one used in the QAS logo) for the content in the brochure. I did this because:
      • A) smaller letters in a serif font can be harder on the eyes
      • B) the sans-serif choice is more modern, professional and it did match the type style used in the grey text underneath (and part of) the QAS logo.
  • I used the bright set of colors (blue, yellow, and green) from the QAS logo for section titles and lead text.
  • I used color blocks, to help bring attention to important information.
  • I organized blocks of text with titles, bullets, and different color section headers.

The brochure was designed to be printed on the front and back of one regular Letter size sheet, and folded into a trifold brochure.

Take a look at the images below to see the final designs.

 

(click on any photo to enlarge it)

 

OUTSIDE, FULL LAYOUT

INSIDE, FULL LAYOUT

 

REALISTIC MOCKUPS

Since print layouts can be hard to understand and visualize the order of pages, I created some realistically styled mockups for the client. This is how the reader would interact with the physical brochure design.

1 | COVER PAGE, when folded

 

3 | OUTSIDE, full layout when unfolded

2 | INSIDE, right panel folded in

 

4 | INSIDE, full layout when unfolded


Want to visit the next part of this Case Study? Click one of the links below to skip ahead to a specific project page, or keep scrolling to see the next part of this case study!

CSAE BROCHURE  |  CSAE APPLICATION  |  PEAK SCHEDULE  |  QAS BROCHURE  |  CAE BROCHURE  |  CMP BROCHURE

 

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Certified Meeting Professional Brochure

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I began the process with the CMP logo and website. What colors are used, and which font was chosen for the logo? What shapes does the logo have? From there I had the basics to begin a design for their brochure that would maintain their current branding style. In this case, they were not looking to re-brand CMP, they just needed to re-design a tired brochure.

For the cover, I created a pattern of repeated triangles from the CMP logo, and made that pattern transparent where I did not want to take away from the information and logos on top of it.

Because the brochure needed to have a lot of content, I needed to organize the text inside and I chose to do this in several ways.

  • I maintained the use of one main typeface family throughout the design, to keep things simple, clean and consistently branded.
  • I used the colors (blue and grey) from the CMP logo for section titles and lead text.
  • I used color blocks, to help bring attention to important information.
  • I organized blocks of text with titles, bullets, and different color section headers.

The brochure was designed to be printed on the front and back of one regular Letter size sheet, and folded into a trifold brochure.

Take a look at the images below to see the final designs.

 

(click on any photo to enlarge it)

 

OUTSIDE, FULL LAYOUT

INSIDE, FULL LAYOUT

 

REALISTIC MOCKUPS

Since print layouts can be hard to understand and visualize the order of pages, I created some realistically styled mockups for the client. This is how the reader would interact with the physical brochure design.

1 | COVER PAGE, when folded

 

3 | OUTSIDE, full layout when unfolded

2 | INSIDE, right panel folded in

 

4 | INSIDE, full layout when unfolded


 

Want to visit the next part of this Case Study? Click one of the links below to skip ahead to a specific project page, or keep scrolling to see the next part of this case study!

CSAE BROCHURE  |  CSAE APPLICATION  |  PEAK SCHEDULE  |  QAS BROCHURE  |  CAE BROCHURE  |  CMP BROCHURE

 

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Certified Association Executive Brochure

S1862_CAE-Brochure-Header.jpg

I began the process with the CAE logo and website. What colors are used, and which font was chosen for the logo? What shapes does the logo have? From there I had the basics to begin a design for their brochure that would maintain their current branding style. In this case, they were not looking to re-brand CAE, they just needed to re-design a tired brochure.

For the cover, I created a pattern of repeated circles from the CAE logo. Since this cover had more information which needed to go on the front, I placed an opaque box over the pattern where I did not want to take away from the information and logos that needed to be on top of it.

Because the brochure needed to have a lot of content, I needed to organize the text inside and I chose to do this in several ways.

  • I maintained the use of one main typeface family throughout the design, to keep things simple, clean and consistently branded.
  • I used the colors (blue and black) from the CAE logo for section titles and lead text.
  • I used color blocks, to help bring attention to important information.
  • I organized blocks of text with titles, bullets, and different color section headers.

The brochure was designed to be printed on the front and back of one regular Letter size sheet, and folded into a trifold brochure.

Take a look at the images below to see the final designs.

 

(click on any photo to enlarge it)

 

OUTSIDE, FULL LAYOUT

INSIDE, FULL LAYOUT

 

REALISTIC MOCKUPS

Since print layouts can be hard to understand and visualize the order of pages, I created some realistically styled mockups for the client. This is how the reader would interact with the physical brochure design.

1 | COVER PAGE, when folded

 

3 | OUTSIDE, full layout when unfolded

2 | INSIDE, right panel folded in

 

4 | INSIDE, full layout when unfolded


 

Use the links below to revisit a specific project page.

CSAE BROCHURE  |  CSAE APPLICATION  |  PEAK SCHEDULE  |  QAS BROCHURE  |  CAE BROCHURE  |  CMP BROCHURE