Detail Kingz

 
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A Quick Run-through

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My goal was to create something with details that appeal to the upper class clientele you hope to attract. Something strong, classic, modern, and upscale, –without screaming "you're going to spend a fortune with us!"

 

COLORS

To achieve that kind of "feeling," I chose 2 main colors: Black, and a warm, leathery tan.

I kept the green(s) like we discussed, but we'll only use them as fun pops of color / accents in various designs, so that your customers don't begin to associate your logo with money, subconsciously.

The goal is for them to associate your brand with quality & value, not dollar signs!

 

CROWN ICON

The custom crown icon was so much fun to draw!! I looked through tons of inspiration images, and then began sketching. Once I had one that fit, I moved it to the computer & redrew it there.

During the process, I realized there's a balancing act when drawing a crown: keeping it from appearing feminine in any way, while still maintaining the classic crown shape, so that it's recognizable. I also wanted to stay away from a standard clip-art appearance, since that can 'cheapen' the look of the design.

A little "extra" I always love to do is to hide little 'cookies' or secrets inside a logo or icon wherever I can.

In your case, I hid a stylized 'D' and 'K' inside the pattern that makes up crown icon. Probably no one else will notice, but you will know it's there and that's what makes it wholly yours. So if you ever see a copycat using your crown, you'll know if you see those secret letters! ;)

 

TYPOGRAPHY

I chose the fonts for their classy appeal.

Serif fonts have been literally around for centuries, and some of them (more than others) have a definite feeling of stability and even a distinct 'classiness.' (Think Times New Roman vs. Comic Sans; each has a distinctive feel when you look at it.)

That being said, not all fonts both look good in capital and lowercase lettering and are legible at all sizes. So on your website, we'd only use the main "Heading 1" font for headlines. It will be used sparingly because it's a little too loud, bold & sharp to be used in bulk.

The font chosen for Headings 2 & 3 is clearer, still masculine, but also more legible. It has a large range of styles/weights as well, so it can be as light or as bold as shown below & anything in between, making it very flexible.

I chose the accent font to give you more of a "human" appeal, and create some fun contrast. This would be used for shout-out text in ads or something, like "20% Exterior Detail" in an ad image either on Facebook, Social Media, etc.. There is an example of this near the bottom.

 

That's all for the explanations. Now take a peek & let me know what you think!

 
 
 

Business Cards

Front

Back

 

Real World Mockups

 

Social Media & Marketing

 

Example (only) ad graphic to post on social media.

 

Mockups Overview

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