Custom Squarespace Web Design or Site Edits
What if a professional website didn’t have to be boring??
I love building personality-packed, custom Squarespace web design to showcase the real YOU, help your visitors &/or clients get to know you, and ensure they’re more excited to reach out & work with you when they’re ready!
AS SEEN IN
You’ve spent countless hours on a DIY website you’re not happy with.
If that’s you, whether you’ve tried your hand at DIY or hired a designer that wasn’t the right fit, you’ve spent hard-earned money on something you can’t use and you don’t know how to fix.
If you’re struggling, overanalyzing everything, feel overwhelmed, get tangled up in web lingo like SEO, CSS or HTML, sitemaps, headers vs headings, etc and feel paralyzed –I get you! I was there once too, before my transition from print design to website design & I remember what that felt like!
It’s taken me years to learn enough to become as quick & confident as I am now.
You’re probably thinkin’,
Even with a background in print design (started in 2006), when I first realized my freelance design work needed a website, I didn’t have access to Dreamweaver (what my intro college class used) so, in 2015, I literally took classes to learn how to code one from scratch. 😳
Months later, I could create a very basic 1 page website with minimal styling but it took ages to code it from scratch.
I knew there had to be a better way! Soon after that, in 2016, I found Squarespace and built my first website with a drag-and-drop builder.
Are you asking the right questions?
Yes, you can DIY your website on Squarespace.
It is a DIY-focused platform, after all.
But the big questions are:
Will the end result be worthy of your brand?
How long will it take you to get it done?
Will it actually work for your business?
Will you be embarrassed or proud of it when you’re done?
I’ve been building personality-packed custom Squarespace web designs for years and I’ve bought A LOT of education to teach me best practices, sales strategies, copywriting & more.
Before that, I also majored in graphic design at college & had an in-house design job for a printing company for almost 9 years, so I’ve had a lot of practice!
Is the math, math-ing?
Think a custom web design is an expensive investment? You’re not wrong, but comparatively, it can actually be much cheaper than going the DIY-route. Find out how much a DIY website really costs:
WEB DESIGN
THE STATS
that MATTER:
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42% of people leave a website because things don’t work*
23% of small retail businesses don’t even have a website*
24% of small retail businesses without a website say they don’t have one because they don’t know how to create/run one*
Fix those things & you could unseat your competition!
*statistics sourced from: https://blog.hubspot.com/marketing/web-design-stats-for-2020
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In about HALF a second, users form an opinion about your website that determines whether they’ll stay or leave.*
88% of online consumers are less likely to return to a site after a bad experience*
75% of consumers admit to making judgments on a company’s credibility based on the company’s website design*
Bad website design could be costing you customers & sales.
*statistics sourced from: https://www.sweor.com/firstimpressions
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Your website can be your virtual assistant:
taking inquiries
selling products
building your marketing email list
schedule your appointments
provide current pricing information
provide product/service information
answer popular questions
learn more about you/r business
We can make it look good AND be your favorite employee.
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When you DIY anything, you’re costing yourself time, focus & attention in other areas of your business that bring in money, especially if you don’t have anyone else to delegate to.
you can easily spend days, weeks, or months trying to DIY
Would you have to put off paying clients in order to block out enough time to get this done?
How many clients/sales could you lose because you forgot to market to your audience?
How would it affect your personal life? Would you have time to eat? Sleep? Be with your friends/family? Or would you be locked in your office for 18 hours a day until it was done?
We don’t know, what we don’t know, ––and you could waste a lot of time & effort doing it yourself to save a buck, and you may still need to hire some help to get the look or functionality that you want!
Custom Squarespace Web Design & Edits
SERVICE PACKAGES
most popular
2-WEEK WEBSITE
$5,000 – $10,000
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Design or redo 12 website pages (an average size website)
Plus 5 additional standard pages:
custom ‘link in bio’ layout
terms & conditions layout
privacy policy layout
custom error 404 page
simple ‘thank you’ page
media kit page
Basic brand & sales strategy
Art direction
Copy guidance & edits
Integrate your CRM, email marketing &/or schedulers
Basic search engine optimization (SEO) & full site audit with SEOSpace*
Take the guesswork out of content submission with a transparent, highly organized & guided collaboration space
Training + Q&A session after launch (+ call recording)
4 weeks of email support, post-launch
Payment plans (the standard plan is 33%, 33%, 34%)
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Full-service copywriting
Squarespace hosting or domain fees
App fees for any integrations or third-party tools
Required website legalese (ex: privacy policy language)
Shop setups cost additionally
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Projects take 2 weeks from start to finish.
Homework (content submission) takes an average of 2 weeks to fit into your normal workweek(s); homework must be completed prior to the Project’s start date.
2-WEEK WEBSITE
+ BRAND REFRESH
$6,500 – $11,500
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Logo design/re-design,
color palette (5+ colors),
complimentary fonts chosen,
simple brand guide
exported files (standard file types: jpg, png, pdf)
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Design or redo 12 website pages (an average size website)
Plus 5 additional standard pages:
custom ‘link in bio’ layout
terms & conditions layout
privacy policy layout
custom error 404 page
simple ‘thank you’ page
media kit page
Basic brand & sales strategy
Art direction
Copy guidance & edits
Integrate your CRM, email marketing &/or schedulers
Basic search engine optimization (SEO) & full site audit with SEOSpace*
Take the guesswork out of content submission with a transparent, highly organized & guided collaboration space
Training + Q&A session after launch (+ call recording)
4 weeks of email support, post-launch
Payment plans (the standard plan is 33%, 33%, 34%)
-
Full-service copywriting
Squarespace hosting or domain fees
App fees for any integrations or third-party tools
Required website legalese (privacy policy language)
Shop setups cost additionally
-
Projects take 3 weeks from start to finish.
Homework (content submission) takes an average of 2 weeks to fit into your normal workweek(s); homework must be completed prior to the Project’s start date.
budget-friendly
Hire Me for A Day
$875 – $1,750
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Great for:
re-organize &/or edit content
add new content
add page template layouts
re-skin the website (new fonts, new colors, installing a new logo)
add new features
integrate third-party tools (embedding your scheduler, email marketing signup forms, CRM inquiry forms)
website audit & fixes
website SEO audit & implement fixes on most important pages
audit basic inquiry processes
NOT great for:
design new long pages, like sales pages
create a “basic” new website from scratch
create a new logo
a very short list of tweaks; opt for my 1:1 Sessions instead! (pick that in the inquiry form)
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Great for finally tackling that shit-list.
Can usually work you in within 2-4 weeks of inquiry
Accomplish a list of your to-dos in a single work day or session
1 meeting, to-do list decided, & homework completed prior to start
My transparent process shares a private checklist you can see updated, live, as I work through your tasks (not used in 1:1 sessions)
Includes all final graphics & created/edited image files
No surprise invoices!
1 week of email support following the day (not included for 1:1 sessions)
Payment plan available for booking 2+ weeks out (not included for 1:1 sessions)
*Requires admin permissions to your site.
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all requests must be completable within the booked time
you will prioritize the tasks that are most important to you & I’ll work on those first
anything else can be tackled afterward if there’s time leftover
App fees, font licenses, plugins for new features, or other third-party tools
language for any required website legalese (privacy policy, etc) or their edits/customization
1:1 sessions do not include payment plans or 1 week of email support
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Full day: 8 – 10 hours
Split days: two, 4 – 5 hour days
Half day: 4 – 5 hours
(alternative option)
1:1 Sessions: up to 90min total, live Zoom call + replay
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Homework is usually assigned within 1-2 business days of officially booking the project, so ideally you have at least 2 weeks to complete this guided to-do list before the project starts. Must be complete prior to project’s start, so I have content (rough copy, images, videos, graphics, etc) to design the website with.
WEEK 1
Monday = project starts, we have a kickoff call to go over the submitted content and ask each other any questions
Wednesday = home page draft presentation
Friday = website presentation call
WEEK 2
Monday - Wednesday = feedback & refinement period
Thursday = launch prep
Friday = launch day! We meet to launch the site and I also teach you how to make your own edits.
Support: 4 weeks of email support starts the Monday after project ends.
BRANDING ADD-ON:
For projects with branding as well as the website, the timeline is very similar, just stretched over 3 weeks with brand draft, presentation & revisions happening the first week, and weeks 2-3 remaining mostly the same as above.*All timelines are based in the Eastern Time zone.
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Website packages are typically split into 3 payments:
33% at booking to hold the spot in my calendar
33% due at/by the start of the project (always on a Monday), and
34% on/by the last day of the project (the Friday of the 2nd/3rd week)
Specific due dates are flexible as long as each invoice is paid in full by those milestones.
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TIMELINE:
Typically just one 8-hour day or two 4-hour days, during which you will need to be readily available in case I need to pause work to get your feedback before continuing.
We’ll discuss a ‘punch list’ of to-dos, then we use that to set a Scope of Work and book your project day based on that list. Anything I need in order to complete the work is due prior to the start of our project day.
Any files or assets (graphics, edited photos, etc) created for your project day will be exported into formats or templates you can use & sent to you during your support week following your booked day(s).
Email support is included for 1 week after our project date.
PAYMENT:
Due to the fast-paced nature of how these intensive days work, payment can either be paid in full at booking or split:
50% due at booking
50% due at start of project day
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These sessions are one-on-one deep dives (up to 90 minutes) via live Zoom calls.
The calls are recorded so you don’t have to take notes, because you’ll get a chance to download the replay afterward.
On the call, you can share your screen & I’ll help you troubleshoot basic issues or edits, or you can send me an Admin permissions invite and I can make the edits for you while sharing my screen so you can follow along. After the call is over you may remove my permissions at any time, or I’ll remove myself.
Typically, I’ll send one follow-up email after the call with links to any resources mentioned during our session (blog posts, tutorials, tools, etc).
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These are pages that most websites need, but aren’t in the main navigation, and typically include:
“link in bio” page – a mobile-friendly page with multiple links for Instagram/social media bios
Legal terms structure & layout – Terms & Conditions, Privacy Policy, etc (language is NOT included)
“Error 404” – a custom redirect page for broken links that inevitably happen over time
Simple “Thank you” page – submission confirmation page for forms to redirect once submitted
“Media Kit” page – a secret collection of your most important info, great to share for speaking or guest opportunities
⚠️ These do not include legal terms, just the design layout & structure to house them. You must supply your own legal policy content; if you don’t have anything, I may share a resource with you to get a discount & become legally compliant, but they are always a separate purchase. You must do your own due diligence.
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💛 I list my package prices & invoices in USD. Use this currency converter if needed.
Who’s behind the screen?
My name’s Katelyn & it’s nice to meet ya!
I’m a laid back, laugh-happy, sarcasm-using, coffee-drinking, pet-loving, bibliophile and custom Squarespace web designer and educator. I’ve been designing since I found Publisher on my Dad’s computer as a kid in the 90’s, so you’re in great hands.
(Promise, I’ve updated my software since then! 😉)
★★★★★
Where do I start? I have been updating & designing my website by myself since the dawn of time. While I had a logo, there was no brand. Consistent fonts, colors, etc. HAAAA!
I am so thankful I found Launch the Damn Thing®! Not only do I have a KILLA brand, fonts, & colors - THAT WEBSITE IS EVERYTHING!
If you were to ask me if it was worth the financial investment, I would say that I can not put a price tag on the final product. You went above and beyond! The additional factors you’ve added SURPASSED my expectations!
Being a boudoir photographer, I do my best to showcase all bodies. I want everyone to be represented. Thanks to Katelyn, my brand + website are ME ––my business is FINALLY represented. 😭