Squarespace Web Design & Business Tips

O N T H E B L O G

'Build it & they will come' is bullshit (& here's why)

Once upon a time, there was this new-fangled ‘World Wide Web’ that would allow people from across the world to find, access and share information in a central area.

It started with limited access, because we were all on Dial-Up (cue sounds of a phone line takeover, in order to connect to the interwebs).

At first it was really boring –yet quite novel. The more people who jumped onto it, the more it grew and evolved.

There were no data restrictions! Things loaded a bit slowly, but we began to love it!

Around Y2K, teenagers all over the US were coming home from school to jump into online chatrooms in AOL, Yahoo Messenger and Hotmail to meet people from across the country and their own friends from school to talk to each other in new ways.

Then there was MySpace, and Facebook. And now? Even family members of mine in their mid-80’s are online, checking & sending emails, and even my mother-in-law (who is not very tech savvy) has learned to use Emoji’s in her text messages! (I’m so proud!)

So how has this drastic change over time affected the way businesses have to show up online?

Read More
Squarespace Tips Katelyn Dekle Squarespace Tips Katelyn Dekle

5 Squarespace Myths, Busted!

There’s something I very much dislike about unconfirmed bias. Do you feel the same way?

I’m talking about you telling your mom you ‘hated’ broccoli as a kid… before you ever tried it. 🥦 (Side note, whyyyy do we do this??)

As a kid, you have your parent/guardian to correct you or tell you something like: “How do you know you don’t like it if you’ve never tried it?”

As an adult though, hopefully you have your friends & family, and in your business hopefully you have your team, your mastermind, your coach, or even yourself, if you’re a solopreneur, –to remind you that just because you think or feel something, that doesn’t make it true. You have to investigate for yourself and use reputable sources during the investigation.

Why am I talking about bias & research? Because today’s topic is a fiery 🔥 one and it tends to be refuted by extremely biased folks who don’t have personal experience to judge from.

Today’s I’m debunking popular Squarespace myths, from my own research for the truth and my own experience using the platform for both myself and my clients.

Yes, that does technically make me biased toward Squarespace, but you can bet your ass I’ve hunted for the truth many times (no matter what it actually is) before coming to a decision on the topic. And not only that, but if some of these myths were true, I wouldn’t be recommending Squarespace to anybody, much less using it myself. 😉

So let’s get on with it!

Read More
Squarespace Tips, Marketing & SEO Tips Katelyn Dekle Squarespace Tips, Marketing & SEO Tips Katelyn Dekle

Where to edit your Squarespace website’s SEO Settings

Not an expert in SEO? That’s okay! You don’t need to be an expert to make these quick & easy changes.

I’ve walked you through the bare-bones basics in a couple other posts about Squarespace SEO basics, and now I’ll show you where to update your individual page SEO settings with the new UI/UX changes, because it’s gotten EVEN EASIER!

Read More
Squarespace Tips, Marketing & SEO Tips Katelyn Dekle Squarespace Tips, Marketing & SEO Tips Katelyn Dekle

Squarespace SEO Best Practices: Blogging

I totally get it. Most people don’t want to blog, don’t know how to “write” posts or don’t have a friggin’ clue what to write about.

Well, I’m afraid if you want to have any kind of online presence, you need to get over it. #sorrynotsorry

Keep reading, because I’m about to tell you everything I know about why blogging helps with your website SEO, from my own personal experience.

(HINT: blogging is a “thing” for a reason, and more than just so everyone has a place on the internet to voice their innermost thoughts. 😉)

Read More
Squarespace Tips, Marketing & SEO Tips Katelyn Dekle Squarespace Tips, Marketing & SEO Tips Katelyn Dekle

Squarespace SEO Best Practices: Using Keywords

Have you’ve been wondering whether Squarespace is SEO friendly? I'm sharing best practices for how & where to use keywords for your Squarespace website's SEO. 

Search Engine Optimization is an incredibly expansive topic, so I'm breaking this up into more bite-sized pieces! 

Stay tuned, because I'm also covering these topics in later posts & additional content:

  • A tutorial for optimizing images for websites

    • (smaller file sizes = faster load times)

  • Which types of pages have big SEO opportunities

  • Why Blogging is great for SEO

  • Social Media & SEO (focusing on Pinterest)

  • Helpful Tools & Resources

Truth? I'm not an SEO expert and don't claim to be one. That being said, when I first started my website back in 2015 (first of all I had no idea what SEO was or that I needed it in order to have a successful website), I couldn't afford to hire an SEO expert, so I learned everything I could about how to do it myself.

My efforts are paying off; Google has ranked me on the top of page 1 for several of my keywords. Now I'm sharing what I've learned with you!

Read More

Katelyn, here!

I’m the Founder, Owner, CEO, Designer & Educator at Launch the Damn Thing® and I love coffee, cursing & carefully laid plans. 😂 (Also reading, blaring loud music, and teaching, –but those didn’t fit into my nice alliteration!)

Learn more over here!

Did I just totally make your day? #goals

Curious about my...

  • favorite tools/resources

  • tech stack & gear

  • fav recommended courses & more?