Squarespace Web Design & Business Tips
O N T H E B L O G
As a business newb (or even a business pro), you’ve probably heard other entrepreneurs tossing around phrases like “client management” or acronyms like “CRM” or “PM” and you might not have any idea what they mean.
Maybe you bought something like Dubsado or Honeybook and now you’re confused because you don’t understand why people are also using a PM/Project Management tool –and how do they integrate? Why do you need both?
Are you frustrated with uploading large images to your website (but didn’t know there was another way)?
‘I’m pulling out my hair over here!’ 🤬
Don’t know what to name your image files?
‘Is IMG_0321-edit1.jpg is wrong?’ 😨
Think it doesn’t matter what you name your files, or how large they are?
‘Yes, no one can see the file name anyway!’ 😏
(You’re wrong about that, BTdubbs.)
Optimizing images for Squarespace SEO purposes (and the web in general) isn’t actually hard or time consuming, so this’ll be quick, with lots of screenshots!
Today my advice is a little more personal. Today I want you to decide to stop letting your fear of failure get in the way of your success.
Look, I know. If you're reading this, you're probably thinking, "But I'm not afraid? I have real, legitimate struggles to overcome before I can do anything at all."
I wholeheartedly disagree, and here's why!
Your website MUST communicate your brand’s messaging & have a good strategy
A brand strategy is a MUST for strategic websites that sell
Scared to niche down? I was too!
Save your brand’s color swatches & find fonts faster with SquareKicker
Rebranding Studio 1862 as Launch the Damn Thing!
Let me start by saying to all of you, as I write this on Thanksgiving morning while my husband sleeps in & I’m feeling particularly happy & grateful:thank you for following along and being part of this journey with me. I love & appreciate all of you!
Rebranding for yourself is so tough, especially for designers. Why?!
You’d think, because we have the capability, the software, the hardware, the knowhow, –and yet? It’s still so damn hard.
But why is it so hard for us? Why did I make the decision to change my branding or my brand colors (so many times)? Let’s investigate.
Souljam launched the damn thing!
A few years ago, Anna came to me & asked for help designing a logo for the band. I took on the project, feeling both happy & excited to help her.
The thing is, Souljam is a very talented jam band, and designing their logo meant designing a little outside of my comfort zone.
For those of you who don't know exactly what that means, think (or lookup) Grateful Dead, Phish, Widespread Panic, Allman Brothers and have a listen. The band members in this genre are typically free-spirited hippies, lovers of music, & super talented. They produce songs that are long & wandering to take advantage of every available second to show off their mad skills & just feel free while they play.
While I do love the Billy Breathes Phish album and I've been to see Widespread Panic live once with my husband, generally that style of music is not my jam. I can appreciate the talent it takes to play it, but I don't personally love that style of music. I find myself listening to a Widespread Panic song that's 10+ minutes long, wondering when the hell it will end, because I can't tell what the structure of the song is (verse, chorus, verse, chorus, etc.).
So this project became a prime example of stepping into my client's shoes to get the design right. I knew enough about the style of music & what appeals to their listeners, to step in & give them a design that matched their musical souls.
How to 'Unearth Your Brand'
I sent out a reader survey recently, because I wanted to know what kinds of specific things you wanted to hear from me, so I can serve you better!
Several of you mentioned that you needed help with your branding, so today I'm tackling how to figure out what you need in your business branding!
I've got an example, sample questions to ask, and of course,...
+ Don't forget to grab the free client workbook:
'Unearthing Your Brand'
Katelyn, here!
I’m the Founder, Owner, CEO, Designer & Educator at Launch the Damn Thing® and I love coffee, cursing & carefully laid plans. 😂 (Also reading, blaring loud music, and teaching, –but those didn’t fit into my nice alliteration!)
Did I just totally make your day? #goals
Curious about my...
favorite tools/resources
tech stack & gear
fav recommended courses & more?